B/Major

As an Art Director at b/major, a women's shoe brand in Hong Kong specialising in genuine leather, I led a comprehensive rebranding initiative to modernize the brand's image. My daily responsibilities included creating seasonal moodboards for product and model shoots, while executing graphic designing brand collateral and store-front items across both print and web platforms. Over the course of my year in the company, I produced over 250 pieces of engaging social media content, resulting in an increase of 8,000+ followers for the business. My efforts helped reach 1.6 million accounts, with the top eight posts performing at an average of 700 engagement each, significantly enhancing brand visibility and sales.